Articles 2001/2002
"Don't want the hassle of daily applications? You can shell out between $600 to $1,000 for a one-time 'power whitening.' Variations on this treatment are offered through dentists and chains such as BriteSmile Inc. ... A whitening agent is applied to the teeth, then activated with a special light, in a process that takes about an hour...Teeth can get dramatically whiter."
"Aches and Claims: Whitening Teeth Can Vary In Cost" - Wall Street Journal, October 1, 2002
"All our makeover candidates had their teeth lightened by BriteSmile - a nationwide teeth-brightening chain that uses a whitening gel activated by a bright blue light..."
Shape Magazine, August 2001
"Among the most popular [teeth whitening options] is the BriteSmile system, which was developed by John Warner, a former NASA scientist, and is administered by about 3,000 independent dentists nationwide and in 14 company-owned centers in 12 cities..."
New York Times, July 8, 2001
"At BriteSmile, a national chain that uses plasma-light technology to whiten teeth nine-plus shades in about an hour, patients can view a movie during their treatments...now that's dental-tainment!"
Rosie Magazine, May 2001
"Whiter teeth can be yours with...BriteSmile Professional Teeth Whitening Spas. The gums and mouth are protected, then a hydrogen peroxide whitening gel is applied to the teeth. It's activated with a gas-plasma light. Unlike other light sources, this one activates the gel so that all the teeth are whitened at once."
Real Simple Magazine, April 2001
"With dental day spas cropping up around the country, visiting the dentist is quickly the beauty indulgence du jour. At BriteSmile, a lunchtime power bleach, which lightens teeth up to ten shades, takes just an hour."
In Style Magazine, March 2001
"Nobody is turned on by a grungy grin, which is why BriteSmile tooth whitening spas are opening nationwide. During the procedure, which takes about an hour, a dentist paints your teeth with a bleaching gel, then exposes them to a gas plasma light while you snooze or watch TV. There's no pain and lots to gain."
Playboy, March 2001
"BriteSmile is a company that says it can whiten your teeth within an hour. Now, so many people are doing this. But we thought it would be interesting, if they can do it within an hour, we could check out the process on the air. And so this morning, we will see the results...Smile for me and let me see this, because we took a before picture of you. OK, there's the after, and there's the before. That is quite a difference!"
Good Morning America Host Charles Gibson, February 2001
"The dentist coats the teeth with a gel containing whitening chemicals that are activated by a painless blue plasma light aimed at the teeth for sixty minutes. My teeth definitely got a few shades whiter in a natural-looking way."
Glamour, February 2001
"Always looking to get my teeth whiter, I knew I had to check out BriteSmile, a hi-tech teeth whitening procedure. I walked into the shiny new center and was escorted to a chair. A dentist inspected my mouth...A technician then applied a protective gel to my gums and a whitening gel (which contains fifteen- percent hydrogen peroxide) to my teeth. The BriteSmile light was then directed at my teeth. No effort on my part, I sat there watching TV for an hour. Afterward, there they were - my very white teeth! For me it was worth it."
Marie Claire, January 2001
"It's amazing! I would never have believed my teeth could ever get this white."